Author name: Tamrat Admassu

ADDIS ABABA: FROM HISTORIC PAN-AFRICAN PLATFORM TO GLOBAL MICE TOURISM DESTINATION Turning Evolved Legacy into MICE Tourism Advantage Addis Ababa’s

Article No. 2 — Event Organization and Management from a Professional Perspective THE 70/30 PROFESSIONAL EVENT MANAGEMENT APPROACH [70% Standard

A Problem–Solution Approach 01 — From Ad-Hoc Events to a Professional Event Industry Events have become increasingly important for business,